Rdentify launches brand-new solution to protect vulnerable gamblers and champion consumer welfare

Harnessing the power of NLP technology, Rdentify bring a brand-new software solution to the market, designed to detect vulnerability in customers and allow for more responsible gambling.

Following a year of isolation and heightened screen time for many, online gambling and casino searches have hit a record high during the pandemic. As the online gambling industry comes under increasing regulatory scrutiny, there is a clear and growing demand for software that can help problem gamblers.

In their continuous mission to champion consumer welfare, Rdentify have emerged as a key player in the protection of online gamblers. By bringing about a seamless, easy to use solution which utilises natural language processing, vulnerable customers can be detected in real time during live chat and email correspondence.

This enables gambling firms to safeguard potential customers that are vulnerable and immediately protect them, as well as upholding the reputation of firms and operators.

Daniel Brookes, CEO and Founder of Rdentify, said: “Having worked within the E-gaming and technology sectors for several years, I spotted a gap in the market, whereby businesses could deploy improved technology compliance and safeguarding systems to protect their business. Therefore Rdentify was born out of the need to shield vulnerable consumers.”

The need to protect vulnerable gamblers has also been acknowledged by The Gambling Commission, who began to make marked changes within the industry from 2018 onwards. They stated that “Overall, companies can do a lot more to demonstrate they care about consumers and want to treat them right and keep them safe.”

This is a sentiment ingrained within the ethos of Rdentify. Their seamless technology acts as an additional safeguard for consumers, and provides a means for businesses to protect customer wellbeing.

Daniel added: “Rdentify can make a huge difference to the lives of many customers. After all, we’ve all experienced difficult times, particularly during the last year, therefore we’d hope that businesses selling us products such as online gambling have ways to monitor vulnerability, so we don’t make catastrophic mistakes.

It’s been a technological breakthrough and milestone to get to where we are today. It’s also testament to the speed we have gained new clients as to just how much our software can assist businesses and protect their customers.”

MobInc sign up to bring an innovative solution to their customers

This comes at a time when gambling firms’ commitment to consumer welfare has been repeatedly called into question. Now that online gambling has become easier than ever before, vulnerable customers are continuing to slip through the net- and the issue of problem gambling becomes further diluted.

 For gambling businesses, this can lead to regulatory issues, reputational damage, and potential fake claims.

Turnkey gaming solutions provider MobInc have partnered with Rdentify to avoid just that. They have integrated Rdentify’s innovative technology into their system to enhance their processes, and lower operational risk. This also provides valuable protection to players, and ensures that MobInc avoid financial penalties.

Sergei Belikov, Compliance Director at Mobile Incorporated said: “Mobinc.com is looking to redefine the online casino experience by investing heavily in a technology-first approach, and Rdentify’s innovative solution perfectly complements this strategy. We are very excited about this new partnership with Rdentify as we work together to help protect our customers.

The additional customer oversight that the new Rdentify technology delivers, helps ensure that we’re better managing our customers and quickly identifying those that might be showing signs of risk. Rdentify integrated seamlessly with our existing live chat and CRM set up, informing us in real time of any potential customer risk which is detected using an easy-to-understand RAG scoring status.”

Read more here.

Working in alignment with the Gambling Commission, Rdentify continues to minimise the risk of problem gamblers slipping under the radar, and protects the most vulnerable customers from further harm.

Daniel said: “This is revolutionary within the industry, and we are continually adding new risk identification factors as we strive for a safer gambling environment for consumers.”

Rdentify software is now available, and can be trialled free of charge here.

About Rdentify

At Rdentify, we understand that the signs of problem gambling can be subtle.

Indicators are often sporadic, spread across multiple chats and agents, and in the increasingly fast-paced world of customer support and retention, common cues can easily go unnoticed. This can lead to severe consequences for both the customer and the operator.

Our advanced customer risk analysis software allows you to identify vulnerable gamblers with accuracy, and prevent them from further risks. Not only does Rdentify NLP technology increase compliance with Safer Gambling legislation, but it also demonstrates to regulators that you take the protection of your customers seriously.

For more information visit: https://www.rdentify.com.

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