Our platform has the capacity to provide real change for businesses that take the welfare of their customers seriously. Using state-of-the-art machine learning models, Rdentify flags end-user vulnerability risk during live chat interactions, which protect customers from harm. Consistent use of our advanced risk software allows organisations to operate with increased confidence, while protecting customers and their business assets simultaneously.
As such, we are excited to announce that Rdentify has signed an agreement with Gaming Innovation Group (GiG) for the provision of our innovative responsible gaming risk detection chat features.
Rdentify’s real-time, live chat, text and email problem gambling risk detection solution assists suppliers like GiG in helping protect their partner’s players from any harm that can be associated with online gambling, such as gambling addiction.
Over the past few months, we’ve been working closely with Gaming Innovation Group to develop innovative player chat solutions which compliment GiG’s already existing industry-leading responsible gaming technology. Rdentify will be providing GiG’s partners with an enhanced Problem Gambling chat monitoring process using machine-learning models and risk-based scoring systems, which is collated on a supervisory dashboard as well as being communicated in real time to the agent during the live chat.
Our RG chat platform ingests the live chat and email data in real time to build a seamless 360 view of customer vulnerability and risk in a CRM-style platform. To do this we utilise advanced Natural Language Processing technologies models tailored for the gambling space, amongst other things these include:
- Neural language models and deep learning
- Transformers, recurrent neural networks, sequence labelling and classification
- Domain specific phrase lexicon and term embeddings
- Transfer learning; semi-supervised learning; adversarial training
This allows operators to identify, monitor and protect customers accordingly.
Through rapid scaling and data development, GiG’s partners will be able to subscribe to and integrate our sophisticated Natural Language Processing software into their player chat with ease. In turn, this will help GiG’s partners to identify problem gamblers and vulnerable consumers, while adhering to safer gambling policies and compliance simultaneously.
Martin Collins, GiG’s Director of Sales and Business Development, has welcomed the partnership with Rdentify:
“We are excited to welcome Rdentify as a new marketplace partner. They offer an excellent compliment to our responsible gaming feature through their ‘Natural Language Processing software’.
We are constantly looking for new ways to develop and improve our offering to help to create a safe and more sustainable player environment. Adding Rdentify as a compliment to our existing responsible gaming features is a natural step in that direction”.
This exciting new collaboration allows Rdentify to access GiG’s customer base across all jurisdictions. Working alongside Gaming Innovation Group provides us with an opportunity to protect more players from potential harm, and will also help us to further establish our vulnerability tracking technology as an industry-leading tool within the gaming sector.
Our CEO and Founder Daniel Brookes commented:
“It is my pleasure to announce that Rdentify can now be accessed from GIG’s Market place. GIG’s award-winning iGaming Platform is renowned for its innovative approach to technology, as well as their unwavering commitment to Responsible Gambling.
This partnership offers a strong opportunity for Rdentify to provide our real time, live chat, and email problem gambling risk detection solution to a wider pool of international clients, and ultimately assist them in reducing risk and protecting their end user from harm.”
Working alongside GiG will help us develop a new phase of technology to advance accuracy and functionality. As we continue with our commercial expansion, we want to create an aggregated vulnerability score generated by activity across different sites. Innovation support from the likes of GiG will enable us to further enhance our software, and build a more rounded picture of a user’s online activity.
As we work closely with customers old and new, we will further improve our output as a reliable, measurable and auditable service. We want to provide customers with further integration options into the existing chatbot and systems, and increase effectiveness by ensuring our platform works easily with other forms of operator software. This will help the gambling industry as a whole spot those who may be showing signs of vulnerability. By capturing, analysing, and sharing data, we aim to help GiG customers enhance their in-house systems, and eliminate harm for at-risk consumers.
Our New Partner
Gaming Innovation Group is a leading iGaming technology company, providing platform, sportsbook and additional products and services to iGaming Operators. Founded in 2012, GiG has now expanded across Europe, North America and Latin America, and strives to boost profitability for their partners through product innovation, scalable technology and quality of service in a large variety of regulated markets.
They have continued to deliver on their vision to be an industry-leading platform and media provider, delivering world-class solutions to iGaming partners and their customers. GiG’s values of innovation and creation without compromise is something that is held in high regard by our team, and we look forward to driving growth, sustainability, and customer focus in our future endeavours.
Gaming Innovation Group operates from its base in Malta, and is dual listed on the Oslo Stock Exchange under the ticker symbol GiG and on Nasdaq Stockholm under the ticker symbol GIGSEK.
Find out more about our new partners at gig.com.